App Store screenshots
How to make Loopi’s store pictures
Make one honest set of seven portrait iPhone pictures that show the real app, stay family-friendly, and put the strongest three first. Search results show only those three, and most people decide there.
Apple’s rules
Break one of these and Apple rejects the app.
- Family-friendly
- The app is 18+, but every store picture must suit all ages (Apple guideline 2.3.8). Characters fully clothed, face and shoulders, friendly poses. No lingerie, swimwear close-ups, bedroom scenes or flirty chat lines. When in doubt, leave it out. This is the rule most likely to get Loopi rejected.
- Real screens
- Each picture shows a real Loopi screen. Captions and a background around it are fine; a title card, the sign-in page or the splash screen on its own is not (2.3.3).
- Honest
- Show only what the app really does today. Premium is 100 messages a day, so never write "unlimited messages" (2.3.1).
- No prices
- No prices, "free", "% off" or plan prices anywhere in the pictures (2.3.7).
- Size
- Portrait, 1320 × 2868 pixels (1290 × 2796 and 1260 × 2736 are also accepted). Apple shrinks this one set for smaller iPhones. Loopi is iPhone-only, so no iPad pictures.
- How many
- 1 to 10 pictures; we use 7. PNG or JPEG.
- No real people
- The characters are AI-made: no real faces, no celebrity look-alikes, and no real names or email addresses anywhere on screen.
Same pictures before and after review
Use one set. Don’t make a “safe” set for review and a bolder one for later.
- Apple checks every set against the same rules, including sets added after launch. A set that breaks the family-friendly rule can get the app pulled.
- After launch we can test other sets. Apple can show up to three other sets to some visitors and report which gets more downloads. Each is reviewed once; no app update needed.
- Ads can get their own store page, each with its own pictures: for example a “Meet him” page for one ad and a “Meet her” page for another.
What sells
- One idea per picture. A short caption on top (2 to 6 words, big type) and one real screen below it.
- Sell the feeling, not the feature. "Someone who remembers your day" beats "Memory feature".
- Faces first. A character’s photo is the hook. Pick warm, friendly, clearly clothed photos; they sell better and pass review.
- Make the chat feel human. A funny or kind exchange that reads in two seconds. Nothing flirty.
- Be upfront that they are AI characters. It is honest, it matches what the app says at first launch, and people who download knowing it stay longer.
- One look across all seven. Same font, same caption position, the app’s own colours. Night theme for “Meet him” pictures, day theme for “Meet her”.
- Check at thumbnail size. Look at each picture on a phone at search-result size. If the caption is hard to read, make it shorter or bigger.
- Avoid tiny text, long sentences, more than one phone per picture, fake reviews, awards or star ratings, and the names of other apps.
The seven pictures
Loopi has two worlds: “Meet him” (night theme) and “Meet her” (day theme). Shoot pictures 1 to 5 in the world our first ads aim at, and show the other world in 6 and 7. The captions are starting points; rewrite them freely, as long as they stay true.
- 1
Discover (“Tonight” in the night theme): a character’s card with her or his photo
“Meet someone new tonight”
The most important picture. Pick the warmest, most clearly clothed photo you can find.
- 2
A chat: a short, warm or funny exchange
“Conversations that feel real”
Four to six messages, all readable. Nothing flirty.
- 3
A chat where the character brings up something said earlier
“Remembers what matters to you”
Set it up yourself: mention a plan or a pet, then come back to it later.
- 4
A chat with a photo the character sent
“Photos from their day”
A coffee, a walk or a view. Never a bedroom or swimwear photo.
- 5
Matches (“Kept” in the night theme) with several matches
“All your matches in one place”
Five or more matches make it look alive.
- 6
The first screen, “Who are you here to meet?”, showing Meet him and Meet her
“Meet him. Or meet her.”
Shows both worlds in one picture.
- 7
The other world: its Discover card or a chat
“Two worlds, one app”
Same caption style; the colours change with the world.
Leave the plans, gem and purchase screens out of these seven: they show prices, which Apple doesn’t allow here, and they don’t sell.
How to take them
- Phone. A large iPhone with the Dynamic Island: iPhone Air, 14 Pro Max, 15 Plus or Pro Max, 16 Plus or Pro Max, or 17 Pro Max. Its screenshots are already a size Apple accepts. On any other iPhone, place the screenshot on a 1320 × 2868 canvas.
- App. Install from TestFlight. Practise now; take the final pictures on build 26 (we will tell you when it is ready), because a few screens change in it. Never use build 23: it is out of date and parts of it no longer work.
- Account. Start fresh with a made-up first name. No real name, email or photo of a real person anywhere on screen.
- Clean screen. Full battery, Wi-Fi on, and a Focus mode on so no notification banners appear.
- Content. Swipe and chat until each screen looks like the shot list. Keep every message and photo family-friendly.
- Take it. Press the side button and volume-up together.
- Hand over. AirDrop the originals to the designer. Chat apps shrink pictures.
- Design. On a 1320 × 2868 canvas: caption at the top, the screen below, optionally inside a phone frame. Export flattened PNG or JPEG with no transparency, named 01 to 07 in order.
Also needed: purchase screenshots
Each product needs one plain screenshot of where it is bought in the app. Only Apple’s reviewer sees these, so no caption is needed.
- Premium, monthly
- The plans screen (You tab, “See plans”)
- Premium, weekly
- The same plans screen
- Gem packs 250, 600 and 1,500
- The gem top-up sheet; one picture for all three